Social Value is an important element to winning tenders, receiving investment and most importantly building trust in the built environment. We help clients achieve all of this by measuring and conveying social impacts through video marketing.
Social Value Metrics
While taking into account the standardised principles of Social Value (from https://socialvalueuk.org/what-is-social-value/the-principles-of-social-value/) to ensure our work is responsible, we are also keen to evolve these ideas and continuously raise the standards.
Our key indicators for Social Value are employment, skills, crime, health, ecology and infrastructure. We work with specialist leaders and thinkers in these relevant spaces to devise logical metrics. We combine this with real life accounts from people.
The Value of Video Marketing
Along with ads, emails, websites - video is one channel at the start of your sales funnel. We have good reason to say that it will increase engagement and interest in the product you are trying to sell. Compared to other channels, video is much more effective, generates better conversion rates and engagement than alternative marketing spend when used well, across multiple channels. There are multiple studies demonstrating these benefits. For instance, a recent report by Wyzowl shows;
- 87% of video marketers reported that video gives them a positive ROI
- 86% of video marketers say video has been effective for generating leads
- 81% of marketers feel that video has a direct, positive impact on sales
- 81% report that video marketing has improved their company’s bottom line
- including a video in an email can increase its click-through rate by 200-300%
In addition to the stats, some of the reasons why our clients in the built environment buy our videos are because video is easier to consume, it’s built for mobile and Google loves video.
Sustainable Lending
Organisations in the built environment are now aware that lenders are increasingly focusing on environmental, social and governance (ESG) issues. In order to gain investment, companies need to pay attention to their ESG credentials to maintain cost-effective access to capital, potentially as soon as their next financing round. This is supported by the latest statistics:
- 57% of lenders surveyed have an ESG lending strategy
- 93% expect ESG related lending in the mid-market to increase in the next few years
- 85% said that a firm's ESG status, or its ability to transition to net zero, influences the credit risk assessment
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